Atmosphere Compasrion: Jc Penney vs Kohl’s

Atmosphere Comparison The two stores atmospheres that I go away compare in this paper will be J. C. Penney and Kohls. Both stores are very similar in every aspect. They are both retailers that offer a variety of goods, such as apparel, shoes, and accessories for women, children and men, and household products such as sm on the whole electronics, kitchen electrics, electric shavers, toothbrushes, vacuums floor care, bedding, toys, and luggage. Basically anything you would ever need to survive except for food is offered at both of these retailers.As I pulled into J. C. Penneys parking lot, I found it very convenient in terms of how far the parking spots were from the doors of the store. When I walked in, the first thing I discover was the nice marble flooring of the store, then I looked up and detect 3 different racks of flyers with coupons in them. While I wandered the store I noticed that the lighting was bright and vibrant. There was a very nice perfume/cologne aroma coming from the lease department of Sephora.The music that was playing was Christmas jingles, because it is already that time of year. I felt toasty as I looked through the merchandise the temperature of the store was definitely loose. I noticed that J. C. Penney featured some not so recognized brand merchandise such as American Living brand, which is developed by Ralph Lauren. When I pulled into the Kohls parking lot, I felt the doodad was the same as J. C. Penneys lot.Once I got into Kohls, I noticed that they did not offer a rack of flyers, but that they had their registers near the doors of the store. The lighting in Kohls was definitely not as bright and inviting as it was in J. C. Penney. My nasal passage was not really stimulated in Kohls I get thats because of a lack of a cosmetics department. The music being played was obviously Christmas jingles due to the season. The temperature of Kohls did not make me feel as comfortable as I felt in J. C. Penney.Kohls does not offer any leased departments like the other store does. The biggest plus side nigh Kohls was the fact that they feature nationally recognized brand-name merchandise such as Levis, Dockers, and Columbia Sportswear. Also, they offer exclusive labels and private-branded goods as well. All in all I felt like both of these stores were virtually identical in every aspect. There are minor distinctions that differentiate both of these stores but at the end of the day they are both still retailers selling the same types of products.