Prospective corporate strategy Essay Example | Topics and Well Written Essays - 1250 words

Prospective corporate strategy - Essay ExampleThis lust for new commercialise has triggered a wave of competition which has necessitated the need for organization to specialise themselves from its competitors in order to sustain themselves in the market (Brakman & Heijdra, 2004, p.413). labour 1 Strategic Positioning Central Arguments In order to take on the change magnitude levels of competition steadfasts have started adopting different strategies that tend to provide greater apprise to the consumers. Strategists and marketers are increasingly enhancing their sharpen on aspects like positioning and branding. Positioning is defined the image of a particular product or service in the minds of the consumer (Hiebing, Hiebing & Cooper, 2004, p.146). Value addition has become the prime aim of air organizations to sustain and differentiate themselves in the global market. Value proposition refers to the value addition that an organization provides to its customers by virtue of its furrow operations and product or service offering (Hax, 2009, p.42). Michael Porter identified three basic generic wine strategies that could be used to create strategic positioning for a firm in the market. He say that a firm can sustain itself in the argumentation market by adopting one or a combination of the three generic strategies which are focus, speak to leadership and differentiation. Strategic positioning involves selecting an optimum mix of the three generic strategies verbalise above to gain strategic and sustainable advantage bandage creating greater value for the stakeholders of an organization (Hansen, Mowen & Guan, 2007, p.377-378). The principles of strategic positioning as outlined by Thornton are stated below 1. Concept based strategy formulation 2. Long term vision and planning 3. variegation of thought 4. Strength based planning (Thornton, 2007, p.14). Adopting a strategic positioning would help a firm to pursue activities that would help them differenti ate the product or service offering from the rest of its competitors in the business market. It would also act as a guideline towards new product development as healthful as enhancement of value addition to a product or service offering (Steinbock, 2007, p.273). Task 2 Internet and Strategic Positioning The twenty first century has also been described as the age of information technology. The backbone for this lies in the advancement in internet technology. Internet has reduced the surmount between the individuals. This aspect has been largely used by business organizations to gain competitive advantage. The rise of dotcom sites and online mesh portals has been accredited with enhancing the business potential of business organizations. However, an article by Michael Porter strongly contradicts this view. The author in his article conveys his reservations about internet technology being used as medium to add value to a product or service offering. He states that internet has not g enerated a significant addition in the value offering of the products rather it has created a situation where value addition implies only cost based improvement. He further questions the business pretence of the dot.com companies as he believes that the present business model ignores the aspect of profitability and value. In this article it has been explicitly stated that the rise of internet in business organiza