Exploratory Research on Pizza Heaven Essay Example for Free

Exploratory Research on Pizza Heaven shew1. Exploratory seek is a form of research conducted for a problem that has not been clearly defined. It helps charm the best research design, data collection method and pick of subjects. Even from the definition of exploratory research we can see, that it is done in order to define the problem and to help understand in which room the further research should go. Exploratory research is preliminary, and is not conclusive, the quality of information provided is not perfect, and also the centering group chosen(40people) was not really representing the whole of the students at West coast. Therefore they should not yet experience the findings, because the data provided by 40 students might not be applicable to all student at West coast. 2. The problem Pizza Heaven has faced is that their sales have slipped. That could be due to aspiration from national chains such as Pizza Hut or Dominos, so questions about rival should be asked.(Becau se potential clients might like roughlything about the competitors more e. g.pizza itself, delivery, atmosphere in restaurants) also, they noted that the selection was often poor Sales could have slipped, because of the range of products Pizza Heaven offers, so that topic has to be covered as well, including questions about new possible pizzas. (Because it may be that competitors are offering some types of pizza that Pizza Heaven dont have) A devolve in sales can also be due to poor customer service, so that topic should also be covered.People said that pizzas were unremarkably dry and cold why? maybe delivery took too long, that should be explored in more details. 3. smell One Establishing the guide for Marketing Research The need is already established, as there is a accrue in sales metre Two Defining the Problem So the problem is a decrease in sales, due to what ? Step Three Establishing Research Objectives Hard Competition? Poor range of products? Need better customer ser vice? those are the questions to ask. Step Four ascertain Research Design.Descriptive and causal Research should be done. Step Five Identifying Information Types and Sources Primary data should be collected, but also secondary data could be of a little use, for example if the sales dropped overall and not however by Pizza Heaven, due to crisis or some other reason Step Six Determining Methods of Accessing Data We should have people asking the question, and also questionnaires coming with each pizza could help. Step seven Designing Data collection FormsCan be questionnaires(must be worded objectively, clearly, and without bias in order to transport with respondents), surveys, or both can be done through email (although there is only a 5% response rate) Step Eight Determining Sample Plan and sizing Sample Size should surely be more than 40 people from one location. Also a sample should be representative, e. g. not only student of age 18-20, but also every other age groups. Step Ni ne Collecting Data Step Ten Analyzing Data Step Eleven Preparing and Presenting the Final Report.